POET landed in Copenhagen to challenge the way fashion brands were doing business in the city. With a refreshing brand mix and a highly curated gallery space with vintage designer furniture, POET has created a unique space for networking and closing deals.

For this project, I took on a comprehensive creative role, handling everything from social media strategy and management to contact with brands and copywriting. This was also the first project I worked together with my now creative duo, Ciara Choi, who designed all social assets.

Role Creative Strategist, Copywriter, Social Media Manager